Hey You! Join My Facebook Group
I created Get Up, Sis! (GUS) because I wanted a group of friends that I can talk to when life sucks and laugh with during the good times. I wanted a place to build and cultivate friendships with Black women.
That’s all great, but how do I build this community?
Ryan Byrne, an overly caffeinated marketer at Acadium, suggested to connect with influencers, join other groups, and deliver quality content among other things. My professor also suggested to use targeted hashtags and to participate in a third party social media community.
Obviously, I should join groups that fit my targeted demographic. Byrne writes that “the members of that group are already your target audience, there’s a good chance they will join yours.” This isn’t hard to solicit people from similar communities, I’m already a member of local groups for people of color and I also joined support groups for Black women.
So I attempted to post in a few groups. I looked for groups targeting Black people within Florida.
At first, I was nervous to post because technically this is self-promotion, but I cared about growing the group. Alee King, a freelance writer at Blogging Wizard, advises that if I want to “captivate [my] target audience’s attention, write a sentence or two with the link.” I had some great responses. GUS had women join from the two Gainesville groups especially.
I’m not sure how successful it has been, but it received seven upvotes and at least one request (see below). It’s a win in my book. Like Ong suggested, since the post isn’t highly successful with over 10 upvotes, I should delete the post in about 48 hours.
Also, I reached out to a potential influencer within the Gainesville community. The Association of Black Faculty & Staff at UF sends out newsletters to all members on their listserv.
The representative said they would list the group on their website, and I’m hoping we can have opportunities for future collaboration.
I think members also count as influencers. Social Media Examiner contributor Anne Ackroyd, says that the “Facebook group should feel like they’re part of your brand’s inner circle.” I want the ladies to feel like they are also contributing members to make the community thrive.
Since Oct. 18, GUS jumped from 48 members to currently 73 members, which was a mixture of outreach and members inviting friends. This has been the biggest boost since its creation. I’m excited to see it grow.