Reba LiddyA Marvelous Marketing Opportunity for the Doctor Strange SequelExecutive Summary2 min read·Apr 24, 2022----
Reba LiddyThe Power of Influencer MarketingWith the growing number of businesses popping up, companies are constantly looking for innovative ways to promote their products and…3 min read·Apr 7, 2022----
Reba LiddyThe Social DilemmaTrigger warning: this article dicusesses sexual abuse, self-harm and suicide.6 min read·Mar 25, 2022----
Reba LiddySocial Media Best Practices for BetchesLike other Millennials, I use social media to past time. Although I don’t have a personal Instagram account, I use my business account to…4 min read·Feb 13, 2022----
Reba LiddyStick to Your Niche: Market to the People Who CareNiche platforms are social media sites “that focuses on a specific interest group or demographic.” A niche platform is mutually beneficial…4 min read·Jan 30, 2022--1--1
Reba LiddyMyspace: The Pioneer Platform for MillennialsFrom Instagram to TikTok, the usage of social media has turned into a major pastime in today’s society. Whether it is through posting on…3 min read·Jan 8, 2022----
Reba LiddyTikTok is an Easy Alley-Oop for the NBAJoining a new social media platform can be intimidating, especially if a brand that isn’t really popular joins a platform that never…3 min read·Apr 17, 2021--1--1
Reba LiddyLooking Back at Essence Fest 2018 and its Social Media UEssence Festival is an annual event held in New Orleans over a series of days, typically near the Fourth of July. It is “the world’s…4 min read·Apr 3, 2021--1--1
Reba LiddyTo Panic or Not To Panic: What to Do (and Not Do) During Crisis CommunicationsCrises can spur at any time. There are times when a communications team can plan and get ahead of a response, due to the understanding…4 min read·Mar 20, 2021----