With the growing number of businesses popping up, companies are constantly looking for innovative ways to promote their products and services. So how does a company rise above the competition? Influencer marketing. Influencer marketing is a multi-billion dollar industry. The number of companies using influencer marketing grew by 26% in…

Trigger warning: this article dicusesses sexual abuse, self-harm and suicide. Like many things in life, we look to create things for the better, and we’re not really considering the downside of those creations. …

Origin Story Netflix was created in 1997 by Reed Hastings and Marc Randolph, at that point, they were mailing rental DVDs for consumers. Throughout the next decade, Netflix saw a growth of 5 million members. Hastings approached Blockbuster, a top company in the movie rental…

Like other Millennials, I use social media to past time. Although I don’t have a personal Instagram account, I use my business account to scroll through Instagram Reels for my entertainment. Instagram is the perfect platform to connect with your target audience and reach prospective clients. Betches, a woman-dominated entertainment…

Niche platforms are social media sites “that focuses on a specific interest group or demographic.” A niche platform is mutually beneficial for people in that group to connect and companies that try to market to that intended demographic. Those sites include Nextdoor, Reddit, Houzz, Meetup, among others. As we know…

From Instagram to TikTok, the usage of social media has turned into a major pastime in today’s society. Whether it is through posting on our stories or scrolling through our news feeds, social media has taken space in our lives. …

Joining a new social media platform can be intimidating, especially if a brand that isn’t really popular joins a platform that never thrives. I have been asked more times than I care to share if I plan on creating a TikTok account. On a personal and professional level, it’s a…

Essence Festival is an annual event held in New Orleans over a series of days, typically near the Fourth of July. It is “the world’s largest cultural, music, entertainment and empowerment experience and the global epicenter of Black culture.” This event has major components to it: there are workshops that…

Crises can spur at any time. There are times when a communications team can plan and get ahead of a response, due to the understanding that a controversial story may come out in the near future. And then there are other times when the communications team has to respond promptly…