Joining a new social media platform can be intimidating, especially if a brand that isn’t really popular joins a platform that never thrives. I have been asked more times than I care to share if I plan on creating a TikTok account. On a personal and professional level, it’s a “no” for me, until I absolutely have to create one. TikTok is “is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic.” On the rare times I’m on Instagram, I catch a few TikTok videos and they are very entertaining. I appreciate the…

Reba Liddy

Reba Liddy is a graduate student at the University of Florida.

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